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// Buyer journeys
Session: QUALIFIER

The Qualifier

Entry via free Pipeline Audit tool or MEDDPICC content. Most common path.

You're a sales leader or director who already knows MEDDPICC but hasn't operationalised it. This journey takes you from the free diagnostic to a full qualification stack in four steps.

  1. Run the free Pipeline Audit

    Website tool · email capture

    Free
  2. Buy the MEDDPICC Field Guide (E1)

    PDF · 20–30 pages · framework fully applied

    £19
  3. Upgrade to the MEDDPICC Deal Qualifier (T1)

    Excel · shown inside E1 PDF

    £29
  4. Add the AI Sales Coach Prompt Library (A1)

    AI tool · post-purchase email

    £39
  5. Complete the system (B6)

    Bundle · 'complete the collection' CTA

    £249 (−£87 credit)
Progressive spend: £0 → £87 → £2493 natural touchpoints