// Buyer journeys
Every buyer starts somewhere. These three documented journeys show the tested progression through the Sales Source Code catalogue — from your first free diagnostic through to the complete system. Pick the one that matches your role today.
The Qualifier
Entry via free Pipeline Audit tool or MEDDPICC content. Most common path.
See the journey →The AI-First Buyer
Entry via LinkedIn AI content or 'SSC + AI' search. Wants AI tools first, methodology second.
See the journey →The Enterprise Leader
Entry via free SSC Deal Health Checklist. VPs of Sales and CROs running enterprise motions.
See the journey →