A psychology mapper that tells you which behavioural lever is live in your buyer's head at each stage — and what to do about it.

1. 01

   Pick the current deal stage

   Select Present, Capture, Prove, Propose, or Close — whichever best matches where the deal actually is today (not where your CRM says it is).

2. 02

   Read the buyer psychology

   The mapper surfaces the dominant buyer thought and the psychological driver (Reciprocity, Commitment, Social Proof, Loss Aversion, Authority, Scarcity) active at that stage.

3. 03

   Take the prescribed seller action

   Each stage returns one precise action — share a data-backed insight, confirm requirements in writing, run the champion test, and so on. Do that action before the next call.

4. 04

   Stack the next commitment

   Move one stage forward only after the current micro-commitment is banked. Skipping stages is how deals stall — the stack is designed to be built in order.

Tip: use the Commitment Stack as your pre-call brief. One stage, one driver, one action — that's all you need to prep.