// Packaged Intelligence
The Source Code
Two decades of enterprise sales IP. Buy once. Use forever.
ENTRY — Framework Guides
Qualification Razor — MEDDPICC Field Guide
The master framework. 8 dimensions fully explained with scoring, examples, and Champion test.
Disqualification Dividend Playbook
How to kill bad deals fast. 10 triggers, pipeline audit protocol, disengagement scripts.
Confidence Engine — Meeting Playbook
4P prep framework + post-meeting debrief protocol. Never leave a meeting without a next step.
Commitment Stack — Deal Momentum Guide
6 commitment levels, stall diagnosis, negotiation architecture. Never discount before Resource Commitment.
Revenue Fortress — Renewal Playbook
Account health scoring, at-risk signals, the 90-day renewal rule, Land–Adopt–Expand model.
Governance Gradient — Stakeholder Strategy
7 stakeholder types, B1/B2/B3 competitive positioning, governance risk assessment.
// Personas
Seller Journeys
Every seller starts somewhere. These three documented journeys show the tested progression through the Sales Source Code catalogue — from your first free diagnostic through to the complete system. Pick the one that matches your role today.
The Qualifier
Entry via free Pipeline Audit tool or MEDDPICC content. Most common path.
The AI-First Buyer
Entry via LinkedIn AI content or 'SSC + AI' search. Wants AI tools first, methodology second.
The Enterprise Leader
Entry via free SSC Deal Health Checklist. VPs of Sales and CROs running enterprise motions.
// Free tools
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